Mobile prodigies are the future Mobile prodigies are young people who have never lived in a mobile-free world. Julie Bernard from Verve shared some statistics on these mobile prodigies whose consumption behavior will shape the future of local marketing. Almost half spend more time on their mobile devices than on TV. And time spent with mobile devices continues to grow, with 80% saying they spend more time on apps than a year ago,
downloading an average of five to six apps per month. A staggering 95% make in-store purchases influenced by mobile ads, and 56% even rely primarily jewelry retouching service on their mobile device when shopping at home. Yet mobile prodigies also have strong preferences for the content they consume; 80% expect personalized ads based on location, interests, hobbies or habits. The rewards are strong for those who meet these needs, as 60% will share sensitive
data if the ads are personalized and relevant. Engaging content is nothing new, but more resources are needed to personalize content. As data and tools make it a more accessible goal and mobile prodigies gain influence and buying power, the return will justify the investment in creative content. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.