Jun 30, 2022
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If you're wasting time on non-essential elements, unnecessarily bloating your account, or skipping time-saving tools, PPC can waste a lot of time. Here are seven ad shortcuts and features that can help you save time. Not only do these processes save you time, but they also provide insights faster, so you can get better results faster. 7. Streamline closed variant keywords At that time, I had to be fairly specific in Google Ads about the keywords I wanted to display. Google was literally your keyword with phrases and full keyword match types, so you needed everything like misspelling and plurals. But that has all changed. Google Ads has ghost mannequin effect service changed the way phrases and exact matches handle these types of queries by matching "similar variants" of these match types. Therefore, even if the terms are plural, typo, or similar, Google allows you to display ads for those terms. advertisement Continue reading below Currently, the Opportunity tab actually recommends not using these versions to prevent your account from bloating under unnecessary conditions . Here's an example of a similar keyword cluster that Google doesn't really distinguish at this time. 7 Google Ads shortcuts for better results with less effort In fact, if you look at the search terms, you can find out where similar variants were found and where they matched by looking at the Match Type column. Match type column If you want to streamline management, you can eliminate bidding on all possible versions of the word and let Google do the work. advertisement Continue reading below If you find data that indicates that you don't want your ad to appear for these similar variations, you can add an exact match exclusion, but you don't have to find the same search term that matches multiple different keywords. From here, you can create rules for all selected ads with any kind of timing and condition parameters. advertisement Continue reading below Repeat this step each time you turn something off and then on.