Even our memories can be influenced by the choice of words! How to choose the right verb Instead of choosing typical words like "Buy these boots" or a purely descriptive ad title like "Black boots at Storename," experiment with live verbs that inspire action. How do you think “Rock those black boots at Storename” or “Walk all over those black boots at Storename” or “Strut your stuff” would fare in comparison? Choose something that conjures up a more vivid mental image to help you leave a lasting impression. 2.
Test the framing effect The framing effect is a cognitive bias; people react differently to a choice depending on how it is presented or framed. For fax number list example, the media may choose to present an event in terms of lives lost or lives saved to leave a different impression of the same event. Or a grocery store may choose to label their ground beef as 99% fat free or 1% fat, and the store is likely to see more sales for the former.
The facts remain the same, only the degree of appeal or perception may change depending on how it is presented. This can also apply to advertising content. A few ideas to try: "10% off" or "Free shipping?" "Lifetime Warranty" or "Lifetime Free Service?" “Save Big” or “Save Huge?” The differences may seem tiny, but the impact usually isn't. The description isn't the only place to test the framing effect, either —