What type of site would you rather be? AMP helps you deliver content to your visitors faster, which reduces the likelihood of them leaving (assuming all else is equal, of course, and that your content is exceptional and precisely answers the question they searched). So the AMP effect on your organic traffic is indirect, but the results can be significant. I manage the blog at HostGator. Here is a screenshot of traffic to our blog from organic channels over a six month period. Organic traffic after AMP Can you guess which month I implemented AMP? Advertising Continue reading below I installed AMP on our WordPress blog in early August on a Friday. Monday morning I was able to see the results in Search Console, and it only took a few weeks before Google indexed all of the AMP versions of our blog posts.
As you can see, this paid off with a nice increase in our organic traffic starting in August. To be honest, other factors also improved our ranking, but I'm sure AMP helped. I can see the visits in Google in Google Analytics. AMP visits in hair masking service Google Analytics How to set up AMP on your site If you've ever been involved in creating a responsive website, you might remember it as a Herculean project that caused infighting and debates about the meaning of the internet among marketing, UX and design teams. development. You may even have lost an office friendship or two during this dark time. Advertising Continue reading below The good - in fact, great - news about AMP? It's easier to implement than you might think. Follow these instructions to implement AMP on your WordPress site or blog. Step 1: Install the AMP Plugin AMP plugin for WordPress This free AMP plugin from Automattic couldn't make things easier.
Once you enable it, all your pages will be AMP ready by adding the suffix /amp/ to the end of your URLs. It does this by adding a sort of canonical tag to the original versions of the articles. For reference, this code looks like: Advertising Continue reading below You can confirm that it works by adding amp / to the end of one of your URLs to see the AMP version of the page. Step 2: Install Yoast Glue Plugin Yoast SEO Glue for AMP Great, now you have AMP on your site. But wouldn't it be nice if these pages looked like the rest of your site, instead of using the default black and white styling? Advertising Continue reading below Fortunately, there is a plugin for this. Yoast has come up with a handy plugin that embeds your SEO metadata into AMP pages and lets you customize colors to align with your brand. Oh, and it's free too! Once you have downloaded and activated the plugin, go to the Yoast SEO menu in your WordPress dashboard and click on AMP.